brief history of TAG HEUER

For over 144 years, TAG Heuer has established the prestigious reputation of manufacturing chronographs capable of measuring time with the highest precision while at the same time being more "avante-garde" than other Swiss watch manufacturers.

With such levels of accuracy in time measurement, it is no surprise that TAG Heuer is the timekeeping instrument of choice at many sporting events. Most of the collections have taken the names of sports cars and professional motorsports events.

In 1916 TAG Heuer created the first mechanical timekeeping instrument capable of measuring 1/100th of a second. In 1966 they created the first "compact" electronic device capable of measuring 1/1000th of a second.

In 2004 the company's involvement with motorsports resulted in the release of a brand new movement which replaced the toothed wheels in the movement with miniature toothed belts, creating a brand new concept watch - the Monaco V4. Another highly coveted model is the SLR Chronograph with its regulator dial designed after the Mercedes Benz SLR McLaren. Unfortunately, if you want to buy a new SLR Chronograph you will have to buy the car first!

TAG Heuer has effectively combined the two elements of precision and style in all of their collections, both old and new. The newest collections include the TAG Heuer 2000 which includes the popular Aquagraph and Aquaracer models, TAG Heuer Kirium and the TAG Heuer Link collection - which have been greatly influenced by one of TAG's newest celebrity ambassadors, Tiger Woods. Some of the most popular watches in the TAG Heuer Classic collections include the Monza, Carrera, Targa Florio and Monaco.

Most TAG Heuer watches are built with ETA Automatic Swiss Movements - one of the most popular base movements is the ETA 2894-2 (for the watch enthusiast geek audience) which is also used in Omega Speedmasters, the Chopard Mille Miglia chronograph, Ulysse Nardin Marine Chronograph and several other high-end Swiss watches. List prices for the automatic models tend to range between $2,000 and $3,000. Lately, TAG has been bowing to the growing trend of quartz watch movements and these models usually list between $1,000 and $2,000.

If you are a big TAG Heuer fan or want to get a really special watch for someone special, you might want to consider getting a Limited Edition model. Every year TAG Heuer produces several different models in limited numbers. For example, they recently produced the TAG Heuer Carrera Chronograph Limited Edition 1964 with the engraved signature of Jack W. Heuer on the caseback, commemorating 40 years of one of the most popular TAG Heuer watches.

Jay Steele is a watch enthusiast and author of the popular website Your Guide to Watches (http://www.your-guide-to-watches.com) which was born out of his passion for watches. It provides guides and reviews for many watch brands - including TAG Heuer watches.

If you have a passion or hobby you'd like to write about and turn it into a website like Jay has visit http://passion.sitesell.com/your-future-is-now.html to learn more.

perfect gift TAG HEUER WATCH

When my son who was on vacation from college telephoned me long distance and said he would like to visit me to get some help to accompany him to select and purchase a Tag Heuer Sports Watch, I was not at all surprised. After all, Tag Heuer Sport Watches are well known for their quality and value.

So three days later, we headed off to the Watta Time Watch Shop and was greeted by the Sales Supervisor.

The first thing you should know in buying a Tag Heuer sports watch is that Tag Heuer watches come in different ranges. The brand Tag Heuer is synonymous with sports, and there were three ranges that were introduced to us. The first range was the Formula 1 sports range which did not appeal to us as they were far too rugged and looked really roughly made, then Year 2000 series which was being phased out and the new Aquaracer series.

The Aquaracer series appealed to us most. This range refers to the Tag Heuer sports watches designed primarily to withstand aqua activities and sports, and the watches would be able to withstand a good depth of water pressure. It was too bad, the Sales Supervisor did not felt it of any purpose to tell us exactly the technical details or how deep it can go under the water or what water pressure it can withstand, so we are none the wiser.

The second thing to know in buying the Tag Heuer watch is that of the color of the watch face. The watch face can be a dark face of black or dark blue or a white face. Normally a dark face watch would look really smart on my son's wrist, but this time around the dark face watch that was tried out on my son's wrist did not look any smarter or nicer at all. Even the Sales Supervisor agreed that when the watch was viewed independently as a standalone on the counter, it looked very smart but not on my son's wrist. Once again, she failed to offer a reason why, but we can surmised that most probably the design of the watch itself is very much the reason.

The third thing to know in buying a Tag Heuer watch is that of the thickness of the watch. A thicker Tag Heuer watch would cost at least a thousand ringgit (malaysian dollars) more, and there was no reason why someone would want to buy a thicker and a heavier watch, and the Sales Supervisor once again did not take the trouble to explain why. But on further investigation, we found the thickness was due to the fact that the watch was an automatic self winding feature without needing a battery.

The fourth thing to know in buying a Tag Heuer watch is that of incremental value. To get an indication of the rate of gain in annual value, I checked out with a sportswoman who was the most avid tennis player I have ever known. She had purchased a Tag Heuer sports watch some 10 years ago at $2,500 ringgit during a closing down sale from a specialty watch shop. The same series was selling now at $3,500 making an annual increment of $100 per year. So if you are seeking to invest in a Tag Heuer watch with a view for capital gain, you can expect a similar rate of gain in value. If you are looking at better incremental value, you may need to consider other brands.

The final thing to know about buying a Tag Heuer watch is that of warranty. The Sales Supervisor told us that all Tag Heuer watches are guaranteed for a 2 year period. However on checking the manual, it was found that this only applies to watches purchased within the United States of America. The fine print on the warranty card showed a period of just one year for Tag Heuer watches purchased elsewhere.

There are also shops that accept trade in for your current model and an upgrade to a newer and more costlier model. So when you are buying a Tag Heuer watch from such an outlet, make sure you are buying a really new Tag Heuer watch and not getting a refurbished or reconditioned Tag Heuer watch at new prices! By the way, there are unadvertised discounts as well during certain periods of the year.

Consider all these factors when you are buying your Tag Heuer watch and you will find the most suitable and smart looking Tag Heuer watch. You can then enjoy years of good service from your Tag Heuer watch and be able to see it increase in value as the years go by.

It will also make a good watch if you are buying one for your loved one, especially for those memorable occasions such as Valentine day or birthdays, and can even have a Tag Heuer watch that is paired for a He and a She. Tag Heuer watches can put a dash of romance as well for love-birds!

Peter Lim is a Certified Financial Planner and online entrepreneur.To get more free information on all brands of watches including special offers, visit his website http://www.1best-deals.info/watches

How to buy TAG HEUER WATCH

When my son who was on vacation from college telephoned me long distance and said he would like to visit me to get some help to accompany him to select and purchase a Tag Heuer Sports Watch, I was not at all surprised. After all, Tag Heuer Sport Watches are well known for their quality and value.

So three days later, we headed off to the Watta Time Watch Shop and was greeted by the Sales Supervisor.

The first thing you should know in buying a Tag Heuer sports watch is that Tag Heuer watches come in different ranges. The brand Tag Heuer is synonymous with sports, and there were three ranges that were introduced to us. The first range was the Formula 1 sports range which did not appeal to us as they were far too rugged and looked really roughly made, then Year 2000 series which was being phased out and the new Aquaracer series.

The Aquaracer series appealed to us most. This range refers to the Tag Heuer sports watches designed primarily to withstand aqua activities and sports, and the watches would be able to withstand a good depth of water pressure. It was too bad, the Sales Supervisor did not felt it of any purpose to tell us exactly the technical details or how deep it can go under the water or what water pressure it can withstand, so we are none the wiser.

The second thing to know in buying the Tag Heuer watch is that of the color of the watch face. The watch face can be a dark face of black or dark blue or a white face. Normally a dark face watch would look really smart on my son's wrist, but this time around the dark face watch that was tried out on my son's wrist did not look any smarter or nicer at all. Even the Sales Supervisor agreed that when the watch was viewed independently as a standalone on the counter, it looked very smart but not on my son's wrist. Once again, she failed to offer a reason why, but we can surmised that most probably the design of the watch itself is very much the reason.

The third thing to know in buying a Tag Heuer watch is that of the thickness of the watch. A thicker Tag Heuer watch would cost at least a thousand ringgit (malaysian dollars) more, and there was no reason why someone would want to buy a thicker and a heavier watch, and the Sales Supervisor once again did not take the trouble to explain why. But on further investigation, we found the thickness was due to the fact that the watch was an automatic self winding feature without needing a battery.

The fourth thing to know in buying a Tag Heuer watch is that of incremental value. To get an indication of the rate of gain in annual value, I checked out with a sportswoman who was the most avid tennis player I have ever known. She had purchased a Tag Heuer sports watch some 10 years ago at $2,500 ringgit during a closing down sale from a specialty watch shop. The same series was selling now at $3,500 making an annual increment of $100 per year. So if you are seeking to invest in a Tag Heuer watch with a view for capital gain, you can expect a similar rate of gain in value. If you are looking at better incremental value, you may need to consider other brands.

The final thing to know about buying a Tag Heuer watch is that of warranty. The Sales Supervisor told us that all Tag Heuer watches are guaranteed for a 2 year period. However on checking the manual, it was found that this only applies to watches purchased within the United States of America. The fine print on the warranty card showed a period of just one year for Tag Heuer watches purchased elsewhere.

There are also shops that accept trade in for your current model and an upgrade to a newer and more costlier model. So when you are buying a Tag Heuer watch from such an outlet, make sure you are buying a really new Tag Heuer watch and not getting a refurbished or reconditioned Tag Heuer watch at new prices! By the way, there are unadvertised discounts as well during certain periods of the year.

Consider all these factors when you are buying your Tag Heuer watch and you will find the most suitable and smart looking Tag Heuer watch. You can then enjoy years of good service from your Tag Heuer watch and be able to see it increase in value as the years go by.

It will also make a good watch if you are buying one for your loved one, especially for those memorable occasions such as Valentine day or birthdays, and can even have a Tag Heuer watch that is paired for a He and a She. Tag Heuer watches can put a dash of romance as well for love-birds!

Peter Lim is a Certified Financial Planner and online entrepreneur.To get more free information on all brands of watches including special offers, visit his website http://www.1best-deals.info/watches